Let's be honest...

... Most of us don't need to jump off a cliff with a parachute on our backs after our lunch break. Nor do we need to drive a car at 200mph, ski down an avalanche, perform a triple back flip, or land a 1080 on a skateboard.
Most of us just need a bit of mental clarity to help us finish that task we've been putting off, nail that presentation, pick up the kids from school, focus on exam revision, or simply to unwind at the end of the day.
That's why...

... Here at Nooi, we were fed up of relying on heavily caffeinated drinks to stay focused and energised throughout the day: the relentless adrenaline, constant energy crashes, the jitters, anxiety, impaired sleep. Our overall wellness (and productivity) was suffering.

We decided we had to do something about it...
... Through our research, we discovered nootropics: botanical extracts, amino acids, and vitamins that boost brain function without the downsides of energy drinks and excessive caffeine - our ticket to a more productive, balanced life...
... Over 3 years of R&D and countless formulations later, we have crafted the most delicious, intriguing flavours and have created a drink that delivers the best efficacy without compromising on taste.
Products